Best Low Cost Marketing Strategies

There are two kinds of people that advisors are interested in…clients and prospects.  You need to understand how both of them think in order to create a trusting relationship. 

 

Fortunately, they both want to be treated almost identically.  So if you understand what they are thinking, you are well on your way to a greater number of referrals and clients. 

 

In any profession, it may seem like the best policy is to communicate as fast and efficiently as possible, and there are certainly times that is the best policy.  However, when it comes to the overall perception we want our clients to have of us, fast and efficient can seem very cold.

Financial Advisors are commodities.  We offer the same things at the same price with the same claims to great service.  You need to tattoo this fact on your brain to constantly remind yourself that you should take every opportunity to make yourself look different.  Now the answer to making yourself look different is not all that complicated or difficult.

Well it’s time I pulled another “highly successful…rarely used” concept out of my filing cabinet for you. First put together a list of all your “A” and “B” clients.  Then get a cross

How do you get yourself in the Media?  Same way you get into a prospects life.  Create a relationship.  The best tool for that is the handwritten note.  Here is the 6 step process to getting into the Media:

Think about these numbers.  A lead generation company will send out 1,000 mailers to the general public offering some sort of FREE information, report or trinket.  So out of 1,000 mailers, they’ll get say 100 people saying they want something for free…mind you, NOT to talk to someone… but that they want this FREE thing that is being offered.

 

So the lead generation company spent

For 12 years I was making no more than $50,000 a year. The system I am going to tell you about catapulted me to collecting $33 million in new money and making $1 million a year of income in just two years! How?  Take a look.

The biggest marketing problem most professionals have is…Getting stuck.  Stuck in the muck.  Stuck in the muck that suck…s them down into sameness.  They cannot take the step to do something different then either they have been doing or someone they know has been doing.

 

It ends up the marketing plan for successful advisors is pretty simple.  It also ends up that the marketing plans for the bottom quarter is almost the polar opposite. You just need to do a few things to market like the top to bring you to the top.  See how here.

Great Leads are MADE not Born (good leads are born)

 

Good leads can be generated by coming up with a catchy headline or a neat idea.  A good lead will get people calling you about your nifty idea, they’ll want more information. 

 

Great leads create a relationship with the receiver.  They will demonstrate that you care (saying you care is worthless, it must be shown.) That demonstration is in the universal show of caring…contact. 

Learn how to create great leads in this article!